New Year, New Strategies

Things I’d Do If I Wanted to Take Social Media Seriously in 2025.
It’s time to leave “winging it” in 2024 and step into the new year with intention and strategy. If you want to grow your social media presence, here’s where to start:

• Plan, plan, plan – The best content often doesn’t happen on a whim. Create a list of content ideas ahead of time so that on your busiest days, you’ve got something ready to go.

• Optimize your accounts – Think of your profile as your first impression. Use SEO-friendly keywords, add clickable links to your website, and create highlights that tell your audience exactly who you are and what you do.

• Piggyback on trends – Love them or hate them, trends are a powerful tool to grow your reach. Incorporate them strategically to stay relevant and mix them into your overall content plan.

• Make the most of Reels – They’re still one of the best ways to get discovered! Use trending audios, add keywords in your captions, and always include closed captions for accessibility.

• Engage, don’t just post – Social media isn’t a one-way street. Reply to comments, engage with other accounts in your niche, and genuinely connect with your audience. It’s the secret sauce to building a loyal community.

What’s your top social media goal for the new year? Drop it in the comments!